Contributors

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Claire Sommereux-Alfonso

Claire Sommereux-Alfonso is half-Filipino, half-French, and entirely her own person — which is exactly the kind of sentence she would approve of. With over 25 years in customer experience and outsourcing, she has held senior roles at eTelecare, Stream Global Services, and Convergys, before joining Concentrix as Global Vice President for Client Success.


She is a single mother of two — a son studying diplomacy and a daughter with her sights set on fashion design — and the kind of person who will tell you exactly what she thinks, kindly but without flinching. She has navigated grief, reinvention, and the full weight of keeping a family together on her own terms, all while continuing to show up, lead, and grow.


Claire is the voice that names the thing everyone is already thinking. She is done performing for the room — and she is more than ready to talk about it.

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Larah Diaz-Sta.Maria

Larah Diaz-Sta. Maria has spent over two decades building one of the most impressive careers in the Philippine BPO industry—guided by a clear vision from day one. Starting on the phones in customer service, she always knew where she was headed. Today, she serves as Vice President for Transformation and Delivery Shared Services at Concentrix Philippines, leading enterprise-wide initiatives in learning, training, quality, and transformation across the Philippines, India, Puerto Rico, and the United States.


Her work has earned global recognition, from award-winning learning programs to representing Concentrix at the launch of iX Hero alongside global leaders. She was also part of the team behind Concentrix Philippines’ Grand Winner title at the 2024 Asia CEO Awards. Yet beyond the titles, Larah reflects with clarity—after achieving the plan, she began asking a deeper question: what now?

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Tonichi Achurra-Parekh

Tonichi Achurra-Parekh is one of the most recognized names in Philippine BPO and customer experience — and she earned it starting from the phones. A De La Salle University graduate, she began as a customer service rep at Citibank in 1997 and spent the next 25 years rising to Vice President for Client Success and Marketing at Concentrix Philippines.


She serves on the boards of both CCAP (now in her fifth term) and IBPAP, where she champions innovation, data privacy, and fraud prevention through the One Trust Link movement. In 2021 and 2023, she was named among the 100 Most Influential Filipino Women on LinkedIn.


Beyond the credentials, Tonichi is a proud LGBTQ advocate, a mother, and the kind of leader who asks the hard question first. Wherever she is, she shows up the same way she always has — with honesty, purpose, and zero interest in the curated version of anything.